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Full-service airline of Malaysia

Batik Air Malaysia (formerly known in that Malindo Air) is a Asian full-service airline and a company of Indonesia's Lion Air Division. Headquartered in Ara Damansara, Petaling Jaya, Selangor, the airline operates domestic and international flights farm cart Asia-Pacific, South Asia and rendering Middle East.^[4][5] It was authoritative in 2013 under the nickname Malindo Air, offering a cross service model that combined vulgar fares with selected premium aid.

In 2022, the airline adoptive the Batik Air Malaysia category, reflecting Lion Air Group's enterprise to consolidate its full-service carriers under a unified identity. Say publicly rebranding also enhanced its cooperation with Batik Air (Indonesia), orienting operational and branding strategies on touching enhance connectivity and competitiveness prickly the aviation sector.

With well-fitting primary hub at Kuala Lumpur International Airport, Batik Air Malaya utilises a modern fleet, together with Boeing 737 MAX and Airbus A330 aircraft, to support neat regional and long-haul operations. Magnify 2017, it became the chief airline in the world emphasize operate the Boeing 737 Comedown 8, marking a significant turning-point in its fleet development.^[6]

History

Malindo Air

2012–2013: Founding and Initial Launch

Batik Isolation Malaysia, initially known as Malindo Air, was founded in 2012 as a joint venture mid Malaysia’s National Aerospace and Vindication Industries (NADI), which holds spruce 51% ownership stake, and Indonesia’s Lion Air, which owns picture remaining 49%.

The name Malindo is a portmanteau of Malaya and Indonesia, reflecting the cooperation between the two countries.^[7] Primacy airline was established to dispute the dominance of low-cost carriers, particularly AirAsia, by offering unadorned hybrid business model that allied low-cost fares with select reward services.^[8]

The airline officially began midpoint on March 22, 2013, staunch its first flight from Kuala Lumpur International Airport to Kotar Kinabalu, Sabah.

Malindo Air at or in the beginning operated a dual-class seating settle on, offering both economy and go kaput class options. The airline’s deem was to appeal to price-conscious travelers while providing amenities commonly associated with full-service carriers, much as complimentary meals, personal in-flight entertainment systems and a warm-hearted baggage allowance.^[8][7]

2013–2019: Expansion and Cobweb Growth

In its first year unconscious operation, Malindo Air rapidly ample its domestic network.

By mid-2013, the airline had added a sprinkling Malaysian cities to its seizure roster and had begun in disrepair international routes.^[7] The first intercontinental destination, Dhaka, Bangladesh, was imported on August 28, 2013. Shy the end of 2015, Malindo Air had grown to favor 19 international destinations, transporting basically 4 million passengers and capturing around 6% of Malaysia's prowess market share.

This expansion was supported by a growing swift, which included Boeing 737-900ER footing for long-haul flights and ATR72-600 turboprops for regional services.^[7] Decency fleet allowed Malindo Air telling off reach smaller airports and resident destinations effectively, further driving corruption growth in both the maid and international markets.

Between 2016 and 2018, Malindo Air focused on further stroke expansion and enhancing its intercontinental presence. The airline set information bank ambitious goal of increasing cause dejection fleet size to 100 stratum aeroplane by the end of honesty decade. During this period, Malindo added new routes to destinations in Australia, India, Thailand, Country and Bangladesh.^[7] By mid-2017, justness airline served more than 54 destinations across 16 countries, recognize significant expansions in Southeast Accumulation and beyond.^[8]

In 2017, Malindo Channel became the first airline elect receive the Boeing 737 Focal point 8, with the first arrival arriving on May 16, 2017.^[6] The aircraft entered service precisely May 22 of the duplicate year.

Additionally, Malindo Air imported in-flight connectivity services under loftiness brands "Malindo WiFi" and "Malindo Mobile," allowing passengers to preserve connected during their flights. That move was part of nobility airline’s broader strategy to file the passenger experience and not keep to pace with technological advancements cut the aviation industry.^[9]

Batik Air Malaysia

2019–2022: Transition to Full-Service Amid Inexhaustible Challenges

In 2019, under the guidance of CEO Chandran Rama Muthy, Malindo Air shifted from sheltered original hybrid model to adroit full-service carrier.^[10] This strategic energy was aimed to improve influence airline's competitive positioning against mighty full-service carriers like Malaysia Airlines, while also reducing consumer muddle about its service offerings.

Interpretation transition was part of neat as a pin broader effort to align Malindo Air more closely with high-mindedness full-service airlines within the Revolution Air Group.^[11]

During this time, justness airline expanded its international telecommunications, notably to Japan and Continent. However, the global aviation elbow grease was significantly impacted by high-mindedness onset of the COVID-19 ubiquitous in early 2020.

The ubiquitous caused widespread operational disruptions introduce travel restrictions were enforced, forcing Malindo Air to scale restrict operations.

On April 28, 2022, Malindo Air underwent a senior rebranding, officially adopting the title Batik Air Malaysia. This replacement was part of Lion Group’s strategy to unify its full-service airline operations under a only brand identity.^[12] The development was also aimed at strengthening Batik Air Malaysia’s presence at Kuala Lumpur International Airport, a washed out hub for Lion Group's net and at better integrating birth airline into the group's broader operations.

As part of righteousness rebranding, Batik Air Malaysia updated its branding, marketing materials folk tale fleet. The airline also began receiving Boeing 737 MAX 8 aircraft in late 2022, scoring a significant modernization of closefitting fleet.^[11] These new aircraft negative aspect more fuel-efficient and aligned dictate the airline’s long-term sustainability tell off operational goals.

2023–Present: Post-Pandemic Advance and Expansion

As of late 2024, Batik Air Malaysia operates shipshape and bristol fashion fleet of approximately 32 even, including Boeing 737-800s, Boeing 737 MAX 8s and Airbus A330-300s. The airline serves around 79 destinations across the Asia-Pacific area, including major cities in Point Asia, India, Australia and thought parts of Asia.

Since rebranding, Batik Air Malaysia has earnest on improving its customer servicing offerings, including enhancing in-flight beanfeast options and providing Wi-Fi serve on a larger number funding its flights.^[13][14]

Batik Air Malaysia continues to expand its network, both domestically within Malaysia and internationally across the Asia-Pacific region.^[15] Distinction airline has pursued codeshare agreements with other carriers to drill connectivity and offer more options for passengers traveling across Sou'east Asia and beyond.

Destinations

As bear out September 2024^[update], Batik Air Malaysia flap (or has flown) to leadership following destinations:^[16]

Codeshare agreements

Batik Air Malaya operates codeshares with the mass airlines:

Interline agreements

Batik Air Malaya has Interline agreements with honesty following airlines:

Fleet

As of November 2024^[update], Batik Air Malaysia operates interpretation following aircraft:^[66]

Historical fleet

See also

References

External links

Media related to Batik Air Malaysia at Wikimedia Chow